LET’S GAME RELEASE WHILE SAVING SEAS
ON A REGULAR THURSDAY AFTERNOON THE PEOPLE OF IDEAS LAB GATHERED ‘ROUND A TABLE TO BRAINSTORM ON HOW TO SAVE THE WORLD SEAS FROM PLASTIC WASTE
FROM IDEA TO ACTION
Jam Night is a concept developed by Maria Garde, head og incubator, as a way to improve collaboration between the startups as well as expanding their network while carrying out a good deed all at the same time. The evening begins with a presentation of the problem in question – sometimes by Maria Garde, something by an expert from outside the lab. The startups then get together in groups and brainstorm ideas for solutions before creating a prototype by the end of the night. Part of the concept is one of the trademarks for Ideas Lab: going from idea to action in record time – on Jam Night in just four hours.
Jam Night revolves around a “Burning Question” that stems from an environmental problem of some sort. It can be everything from the falling population of bees to the use of poisonous pesticides in agriculture.
SAD FUN FACTS
This particular Jam Night revolved around plastic waste in the oceans and how digital solutions can contribute to reduce pollution. Many people might be shocked to hear 8 tons of plastic waste is dumped in the ocean every year. That equals a garbage truck emptying its load into the sea once every minute. Plastic takes approximately 400 years to decompose – and some plastic never does; instead it turns into microplast, small pieces of plastic that is even harder to locate and remove. Plastic waste kills millions of animals each year and wounds even more.
DIGITAL PRODUCTS CREATE AWARENESS
There is no doubt that this has to be stopped. But what exactly can be done? A small but dedicated group of startups jammed on just this question. Making use of their skills and competences, the solution should first and foremost be digital to reach as many people as possible. The people of Ideas Lab doesn’t know a whole lot about plastic waste. But they do know a lot about creating games. The final result was different digital experiences meant to create more awareness of plastic waste as an important environmental problem.
The products varied from waste-sorting games, a garbage collecting app inspired by Pokémon Go to an apocalyptic game where the future is covered in plastic waste.
INTERACTIVE DENMARK AS SPONSOR
The night’s winning team received 4Ocean bracelets created from plastic found in the sea. The purchase of one bracelet funds the removal of 1 pound of plastic waste from the ocean. This prize as well as other sustainable products such as True Gum distributed on Jam Night was sponsored by Interactive Denmark, Filmby Aarhus.
BUY 4OCEAN BRACELETS AND HELP SAVE THE SEAS HERE
READ MORE ABOUT TRUE GUM
Danish article on Jam Night and Plastic Waste HERE