Idea's LabIdeas Lab News

Multi-Sensory VR-Experience Challenges Fashion Ethics World-Wide

23/08 2018

Multi-Sensory VR-Experience Challenges Fashion Ethics World-Wide

X-Ray Fashion at Venice Film Festival this Fall

Meet MANND, a corporation founded by two danish filmmakers Signe Ungermand and Maria Herholdt Engermannd. They create Multi-sensory VR-experiences made to rethink and challenge the understanding of immersive media. Last year, MANND won Connect4Climate’s competition and have since been busy perfecting their newest project: X-Ray Fashion.

The experience is an original concept created by MANND, directed by Francesco Carrozzini and produced by Connect4Climate – World Bank Group & Paul G. Allen’s Vulcan Productions supported by Alcantara, a certified CO2 neutral company. It is a multi-sensory VR-experience that explore the origins of the fashion industry and its impact on climate change and other SDG-concerns.

While big fashion houses present more collections every year, we tend to forget the waste of both resources and environment that the fashion industry is built upon. MANND’s X-Ray Fashion compel you to relate to these concerns as you engage in a first-person VR-experience – from standing in a pile of trash in the slum, filming the production on a factory in India and finally standing on a catwalk at a fashion show in New York.

X-Ray Fashion will be presented at the Biennale Cinema in Venice this fall, hoping to draw more attention to the lack of sustainability in the fashion industry and its environmental consequences.

 

More about MANND:

https://www.mannd.dk/

 

More about X-Ray Fashion at Venice Film Festival:

https://www.connect4climate.org/initiative/x-ray-fashion-competition-venice-film-festival