Ideas Lab News

Jam Night ft. Økologisk Landsforening

25/4 2017

Jam Night ft. Økologisk Landsforening

During Games Week, we facilitated what we call a ‘Jam Night’, where Økologisk Landsforening dropped by to get some insight on how to use technology to solve some of their “burning questions”. Before event we defined two questions, that was relevant topic for Øko. Landsforening. These were:

  • How might we use technology to teach more people about Økologisk Spisemærke?
  • How might we use technology to get consumers to pick an organic beverage over big brand beverages?

We then invited some of the people of Ideas Lab (BitBreak, MANND and NRS SoundDesign) to come and jam together for 4 hours and find a possible digital solution. At the end of the night there was three very different experiences ready to be shown to Øko. Landsforening:

BitBreak made a web app where Økologisk Spisemærke was personalized and gamified. Basically, you would earn points when choosing organic food and groceries, and those points could give you a discount in stores. You would also be able to teach your øko-shopping, and stores could target products that they wanted you to try, directly within the app.

NRS SoundDesign made an app that used AR to get users engaged in hunting for Pesticide Monsters – freeing up øko-mærker. When defeating monsters, you would earn points that you could spend on food and/or beverages. The experience would work at festivals or larger happenings.

MANND made an installation where you would experience how it’s like to be a carrot “growing up” in Pesticide Land – using VR headsets together with touch, smells etc. this powerful experience will leave you with nothing but disgust and from there move to a warm, lovely organic field, to really feel the difference.

A big thanks to Picture:Wise for making this happen. We’re happy to work with such visionary production companies.