AU + Ideas Lab + Dokk1 = AiR
On January 15th, we welcomed our first 9. semester students from Aarhus University to join a different Master Thesis process, which is called AiR (Academics in Residence).
Aarhus University (more specific Rikke Toft Nørgaard), Ideas Lab and Dokk1 join forces to help talents build solutions and products for specific markets. The rotation model was developed and tested during 2017 by Rikke Toft Nørgaard, and now the three partners are ready to take the model one step further, inviting 4 students to participate in the master thesis program.
AU will be the theoretical anchor, whilst Ideas Lab is strong on the market and solution, and Dokk1 on validation (testing the products on actual users). Each institution brings something to the (design) table, and together we hope to help students build strong thesis projects.
Fail and Learn
At Ideas Lab we strongly believe, that this approach can help more students get comfortable with an iterative design cycle, where you build, test and fail several times before the right solution is found.
We need to start celebrating the ones taking chances and those who fail hundreds of to find an optimal solution. We believe this model can help the students adopt this mindset and find success in a little risk taking.
Partnerships that results in a job
We’ll introduce the students to mentors and businesses, who would be relevant partners for the specific designs and challenges. It’s our hope that by providing these connections, the AiR model can also prove itself as a fast track to a cool job, as the students use their 9th semester to both specialize and network themselves into a certain area of interest.
Ideas Lab is Filmby Aarhus’ incubator for startups and talents, who build digital experiences. They explore new ways of using their competences within the digital visual industry. This includes games, films, sounds, 3D, VR, AR and animation.